This blog refers to google updates that release each year. Some are referred to as core updates, and some are minor updates that are released daily. Significant changes are brought by core updates which are released 2 to 3 times a year. Previously in 2020, December Google released its core update. In June 2021, just after six months, Google has rolled out another core update divided into segments. To maintain the highest search standards via Google, this core update is focused on improving the content and providing rules to make search results better.
Well, many updates provide guidelines for improving specific parts of results. For example, an update aims to advance search and support users to attain precisely what he wants to. Google has divided updates into two names.
The core updates and the “unnoticed” or “smaller” updates. The main characteristic that differentiates the core update from the smaller one is the change that these updates bring. For example, a core update brings a more significant change in google search results. Additionally, these changes reward some websites and bring improvements for many web pages.
Google ranking system is modified when a core update is rolled out—wondering about the time when this update comes?
Google announces these core updates usually 2 or 3 times a year. These updates are specially made to target and advance search as a whole. Remember, they are not made to target specific parts of websites.
Google clarified many times for those affected by core updates or whose ranking goes down that it’s not because they have done something wrong. It is only because that the aspects that were considered necessary before may not be regarded as significant now to the current searches. This all is done to advance the search system of Google. A quick tip for improving the quality of content is to update it regularly, which can improve the ranking of a site.
If you are looking to find the core updates of 2021, you get half of it in June. On 2nd June 2021, google released its core update of this year. It additionally pointed to the second update that will be shared in July. This update will be known as the July 2021 core update’ as the two updates are not rolled out at once. Many people questioned Google’s division of the core updates. And why not release both updates at once?
Google answered that update was not ready fully. Hence, it decided to release the whole part and roll out the one they worked on in July. It will be out when Google completes it. Let’s now put a glance at what the June 2021 update says regarding search and its results.
As we mentioned earlier that some web pages that decline in ranking after a core update brings changes to the search are not unworthy of content. They need to produce the best of their content, a recovery is always an option, and they must update their content. This is what google algorithm looks for rewards. Google has an imposing way to make you learn your shortcomings. It has provided a self-assessment sort of questions so that you can judge your content’s quality. See below what questions you can ask yourself while evaluating your content.
In addition to asking these questions to yourself, find someone whom you trust but should not know about your site so that you can get a fair assessment of your material.
Also, have a review of the drops you encountered. What pages were greatly affected, and for which sort of searches? Please pay close attention to these so that you understand how they are assessed against the question above.
Google has provided its users with detailed guidelines for producing high-quality content. You can find the details via search quality rater guidelines. Raters are individuals who give us insights on if google algorithms look as they are providing better results. It is a way that ensures us that our changes are functioning well.
It is crucial to ensure that search raters have no control over the ranking of pages. The information provided by raters is not straightforwardly utilized in our ranking algorithms. Maybe we use these as a form of feedback as the feedback enables us to know whether our systems are working correctly or not.
If you understand the way raters evaluate the quality of the content, that may help you result in improvement in the quality of your content. This way, you might perform better in search.
Raters are specifically trained to catch if the content has a strong E-A-T. Refers to Expertise, Authoritativeness, and Trustworthiness. Reading these instructions may assist you in knowing how the quality of your content is from an E-A-T perspective, and you will know the improvements your content requires.
As explained previously, all the Google updates have one aim in common. They tend to improve the search results by making them more relevant to the queries. Therefore a better user experience is provided by Google to the one searching through it. This year the next core update is predicted to be rolled out in July 2021. This will modify the current core update and provide searchers with some additional search improvements.